Pimm's 'It's Sunshine O'clock'

Sunshine Finder Walkthrough

Pimm's – "It's Sunshine O'clock"

Brief:

Use digital media to encourage Londoners to choose Pimm's as their drink of choice this summer (2008). Target: Men & women aged 24-34 living in London.

Solution:

Make the most of the British summer – get out of the office and into a pub garden, then celebrate the sunshine with a Pimm's! We'll show you where your nearest pub gardens are and even tell you exactly when they're at their sunniest. (NB: Use a London postcode within app - e.g. SW11 3BZ)